Here's a startling statistic that many local business owners overlook: your Google Business Profile is completely free, yet it's often more valuable than paid advertising that costs thousands per month.
By the Numbers
- 64% of consumers used Google Business Profiles to find local business information in the past year
- 7x more clicks happen on Business Profiles than on paid Google Ads for local searches
- 50%+ of all "near me" searches result in a store visit within 24 hours
- Zero dollars is what it costs to claim and optimize your profile
The Hidden Cost
The only cost is time. And that's where most businesses fall short. An incomplete, neglected profile is worse than no profile at all—it signals to Google (and customers) that you're not actively in business.
The Opportunity
Every day your profile sits unoptimized, you're losing potential customers to competitors who simply took the time to complete their profile, add photos, and respond to reviews. The ROI on a well-maintained GBP is virtually infinite.
Question: When was the last time you updated your Google Business Profile?
