The Q&A section of Google Business Profiles is one of the most underutilized features for local SEO. Less than 10% of businesses use it strategically. That's your opportunity—while competitors ignore it, you can dominate.
Why Q&A Matters for SEO
- Keywords: Q&A content is indexed by Google and appears in search results
- Rich answers: Google sometimes pulls Q&A directly into featured snippets
- User engagement: Active Q&A signals profile management
- Customer service: Pre-emptively answer common questions
The Strategy: Be Proactive
Most businesses wait for customers to ask questions. Here's what we recommend: you ask and answer your own FAQ. Google allows this, and it gives you control over the narrative.
What Questions to Post
Service-Related Questions
Q: Do you offer emergency services?
A: Yes! We offer 24/7 emergency plumbing services throughout Houston. Call our dispatch line at [phone] for immediate assistance.
Location-Based Questions
Q: What areas do you serve?
A: We serve homeowners and businesses in Houston, Spring, The Woodlands, Katy, Cypress, and surrounding areas within a 30-mile radius.
Pricing Questions
Q: Do you offer free estimates?
A: Absolutely! Contact us to schedule a free, no-obligation estimate for your plumbing needs.
Keyword-Rich Questions
Q: Can you help with water heater installation?
A: Yes, we specialize in water heater installation and repair, including tankless water heaters. Our licensed technicians can help you choose the right unit for your home.
Q&A Best Practices
- Post 5-10 Q&A pairs to start (drip them out over weeks, not all at once)
- Use natural language—write how real customers ask questions
- Incorporate keywords naturally (service names, locations, etc.)
- Monitor for real questions and respond within 24 hours
- Update seasonally (holiday hours, seasonal services)
The Competitive Advantage
When potential customers see a robust Q&A section, it signals that you're responsive and transparent. When they don't (because your competitors ignore this feature), you stand out.
Watch for Spam
Competitors or spammers sometimes post fake questions. Monitor your Q&A regularly and report inappropriate content to Google.
